Customers get annoyed when they see things they already know

Why just customers, as a matter of fact, no one likes to listen to or see things that they already know.

The same thing happens when you write a customer specific manual that is exhaustive of all the features in a product, if you know that the audience can pick it up in one line, why should the manual consist of a page. I understand the manual is well written only if it has covered everything, but the point is that the customer doesn’t need it. Sometimes, it’s just not good to give everything to your customer and leave it up to them to figure out what they want, that’s just not efficient.

People don’t look forward to all that there is in your product, they just what the feature they are looking for and that’s it. If you are a customer, you must ask your provider to provide only what you are looking for…if you make that explicit, you’ll get exactly what you want and save a lot of time by not looking at what is extra.

PS: Documentation and online help files are not discussed here. It’s a customer specific sales pitch, or a preferred customer specific manual that is being discussed here.

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