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Showing posts from March, 2015

Shit people tell themselves: I don't want to be a part of the rat race

Whatever is that I do, I tend to see how others with the same capabilities & opportunities as I are doing; and then I arrive at we I did was good or not-so-good. It is motivating to feel that I am competing against myself, and I tried to see it that way for a long time, but that is just horseshit! I will be as I am if I don't have an outside competition that is unsettling my need to be good/better. I don't always feel good about getting a reward if that reward simply appreciated the status quo. I feel truly rewarded whenever the reward (that I got) was up for grabs and everyone was trying to grab it. In all seriousness, I like rat-races and I want to be a top-rat. So be it! Life shouldn't be lived like a rat races. I think, there are many rat-races going on that we should be participating in & that we should strive to be a top-rat in as many rat races as possible. The word "rat-race" is full of negativity and people want to feel like they are not part...

Lufthansa advertisement: why what they are doing isn't Indian by heart

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I don't get the ad. It talks about Lufthansa being Indian at heart. Well! I get the point, it is a german flight with Indianness. But, in the Indian market, do people really care if the arline is Indian by heart? I highly doubt it! We care about costs and only costs! I sugest you give cheaper flight tickets instead of airing this ad 500 times a day and spending 10s of millions of dollars from your advertising budget; I guarantee that Indians will love it and cheaper flight tickets is what Indians (if not everyone) think is Indian by heart. Overall : Bad or confusing ad placement. The ad seem to target a set of people that don't exit.

Hospitals have to start treating patients as customers/clients

It is a good exercise for kids and adults-behaving-like-kids to go along with a patient to a hospital. The place makes you serious and helps you understand that patients in the hospital (some with really serious illness) are just like you in terms of their lifestyle & appearance; and that, we too can unknowing be having all that they have. This is the scary part of going to a hospital, but then if shit has to happen, it will! So Chill! Anyway! I did not go there for any serious illness or anything. A family member had to do some tests and we were there to see the diagnostician.  What I felt is screwed up about the hospital? I did not feel welcome, I felt that I have got to fight my way to the doctor, and that I am responsible for ensuring that I am doing the right things at the hospital. Now, this got me to think about what is the futuristic hospital going to be like? It will be a place where patients are truly treated as customers/clients.  Clearly, the pati...