Word of mouth works

Word of mouth is amazing and this kind of marketing is really unforced, its something by choice. I have noticed that a lot of times our word of mouth marketing doesn't work and sometimes it spreads like fire. Why does that happen; it's because sometimes your voice is heard by someone who is just not good at networking, and sometimes your voice is heard and appreciated by someone who is really interested in your idea/product, and genuinely has a bunch of networks to talk to.

I've confirmed this very concept in an amazing book The Tipping point (BUY BOOK). Superb book for anyone who wants to sell his idea or product or anything to that matter, small changes can make a big difference, you just have to know what change to make (who to tell your idea to). Have a wonderful read.

PS: you can also check this article on idea recognition.

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