TATA NANO - no really, tata bye bye
Before you say anything, I am proud owner of TATA NANO, I recommend it to every other guy for the kind of space it has, and of course its superb mileage. It has lived up to its hype, unlike other products which disappoint all its customers after too much promotion.
More the hype, more the expectations, and ya, more disappointments.
But the car din't do that well, I think this is why:
More the hype, more the expectations, and ya, more disappointments.
But the car din't do that well, I think this is why:
- Its termed as a cheap car - even poor people can buy it, actually, anybody can buy it..REALLY!... I'd say go to a TATA showroom and check its ON ROAD price, it beats a few low priced car and almost reaches the price of SUZUKI ALTO. Oh k that explains why people stare at the car when I halt in traffic.
- Tall people wont fit - you are so wrong about that, I am 6'.2" (no kidding), and it's so damn comfortable that I prefer this car over a lot of other cars. My colleagues and friends can give the same testimony about his car, they too love it.
- It's not safe - In a way, yes you are right on this. But, my point is that a few pieces are always defective and just like people hyped its low price, they ruined its reputation by saying "It burns and it's unsafe". Let me tell you, there are many instances of luxury car burning/break failing, etc.
That said, you can also see this wonderful article where an investment banker talks about why TATA NANO flopped - its more on business context.

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