6 liters Vs 4 bottles

I skipped gym for over a week now, thanks to my workplace ;-). Just kidding, the actual reason is that I wasn't that into it and I was trying to set some healthy measures to compensate the 10kg dumbles. I want to share one real good target setting idea that you can easily relate to (no Peter Drucker or Harvard Business funda - you see, I still don't have my own business ;-)). The way you set it and the way you want to perceive it makes all the difference. 

No more talking, examples please!

"Drink 6 liters of water" is a good target, but "Drink 4 bottles of water" is a better target coz when you're in the office, you can't be measuring how many liters you drank, but it's easy to see how many bottles you had. So, its up to you to figure out what works best for you (it can even be the other way around for you, no one's denying). Measuring targets is important but when you are REALLY REALLY precise, you might be underestimating yourself ;-), i.e. 4 bottles can be over 6 liters sometimes and even if you just had 4 bottles you can approximate it to 6 liters, so all in all - target achieved (does that make sense).

6 liters of water Vs 4 bottles of water

2 kms of jogging Vs 30 minutes of jogging

Read 20 pages Vs Read 3 Chapters

Make 20 sales calls Vs Make sales calls for 2 hours

This reminds me of what Apple - THE company - did with its iPod advertisements. Its needless to say (but still, I wanna say it) that Steve Jobs was the brains behind this advertisement.

Do you want to buy an iPod with 10GB storage or Do you want to buy an iPod that can store 10,000 songs. I think you got the point I am trying to make, you care about what is possible and how easily can you relate to the target you set, why do you care if its a 10GB or a 5GB iPod, all you care is about is the number of songs that you can store in an ipod. Even though, both mean the same, the 10,000 songs advt is more effective than the 10GB advt.