Lufthansa advertisement: why what they are doing isn't Indian by heart


I don't get the ad. It talks about Lufthansa being Indian at heart. Well! I get the point, it is a german flight with Indianness. But, in the Indian market, do people really care if the arline is Indian by heart? I highly doubt it! We care about costs and only costs! I sugest you give cheaper flight tickets instead of airing this ad 500 times a day and spending 10s of millions of dollars from your advertising budget; I guarantee that Indians will love it and cheaper flight tickets is what Indians (if not everyone) think is Indian by heart.

Overall: Bad or confusing ad placement. The ad seem to target a set of people that don't exit.

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