How to purchase a product (Hint: don't buy it offline)

Do this: Browse in local stores. Select and decide on what you want to buy from the local stores. Go online. Buy it from the online retailers for at least 20%-30% below the rates listed in the local stores.

I just purchased an AC from a local store (that too, at 20% discount, and it’s not just some local store…it is a branded local store) and even after that, I see that I’ve paid Rs 5000 more than the price listed in the online store. But yeah! the local store gave me the so-called free installation. But, damn it! even if I buy that AC online and get it delivered at home, and then hire two guys to install the AC by paying them Rs 1500 bucks for the 2 hour work. I still save Rs 3500 (I am good at math J).

Internet shops are going to change the way we purchase products. Probably, right now, it’s not a good idea to rent a place, and sell products in a local store…rather, hire a web-designer and pay him what you were planning to pay as rent to hire store space; get an online store designed and start selling products without having to worry about so many things that you would have had to worry about, if you had been running a local store. Although, you will definitely have new problems to worry about…internet business doesn’t run on itself, but the point is that the buyers are getting smarter and they will most probably buy everything online and not frequent the local stores.

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