PR Weds Reporters

PR is a good move for those who'd like a mix of presentations/content writing & a lot more on those lines. No doubt, Reporters are news hungry not coz they love news(may be) but coz its their job, they have deadlines.

Who comes to a reporters rescue? The PR people. They are made for each other coz they both make each other's work simpler, they complement each other in all ways.

HOW?
PR: Gets a client ? Say: xyz company
Reporter: Working under a beat: Small & medium enterprises
PR: Needs to build content for xyz company
Reporter: Ready to build content but is looking for resources
PR: Gives the resources to the reporter, suggesting xyz company as a news maker
Reporter: Gets to it & builds a good story/content about xyz company for publishing (scope of getting some bribe from PR ;-), you know why)
PR: Job's done as they are getting other people to talk about their client
Reporter: Job's done as he gets the story for reporting before his deadline

Happy Ending!!



Other things picked up on the way:
  1. Straight jacketed reporting- just go to resource/news makers and write all that is being said
  2. Multi jacketed reporting- go to the resource, look into other relatives for getting a wider view and then compile a story (these guys succeed)
  3. Magazine & Newspaper- Newspapers break news, actually News channels do it before them; Magazines write research articles on the news which is already talked about, it needs to add a little more information than what the newspaper is giving
  4. PR- Public Relations, these guys make other people (i.e. media people) to write about their client, they don't buy column space instead they make clients requirements as news and expose to the people (advertising in a way), it's needless to say that the news is always tweaked to how the clients needs
  5. You can copy paste articles from other newspapers/magazines or even Internet but you cant sell it, instead you can make it as a free circulation material and earn with advertising
  6. Whatever news is published, if it says wrong about me and in reality, it ain't; then, I can go and raise it on court (that was already known)
  7. If you sit and try it out, you can easily find what product (newspaper/mag) sells what i.e. everything is a different product, functioning differently and giving different perspective to news (believe it or not, it's not how things really are, news is to be read not understood coz news might not be facts).
Whatever it takes, it's just too complex to actually carry out a process in any god damn job in this world. Every job has complexities to it coz if it dint then it no longer qualifies to be a job. Good luck, need a lot more research on PR/Publishing.


PS: Had a 1+ hour meeting with a PR agency CEO (name withheld), truly gyan dispensing

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